We partnered with the City of Flagstaff, AZ to produce GREAT TASTE, a tourism campaign disguised as a digital comedy series. Starring an ensemble cast of comedians with a combined built-in audience of over 4 million followers, this food and travel satire weaves a scripted narrative around real local restaurants, chefs, and community hotspots. The series is a great example of where marketing is headed: at the convergence of advertising, entertainment, and social media.

By putting authentic small businesses directly into a character-driven, episodic series and leveraging massive creator reach, we created a campaign designed to capture real viewer attention and highlight the best of Flagstaff.

I created the series along with writing, directing, producing, and editing both 30 minute episodes.